PayU — Online Payment Gateway

PayU is an electronic payment gateway focused on merchant needs — built around shopper-behaviour insight and conversion optimisation. It is one of Turkey's best-known fintech gateways, with offices and partners across 18 global markets; in 2019 it acquired Iyzico, one of Turkey's most established gateways. Beyond virtual payment gateways, PayU offers in-store and marketplace payment services, subscription billing (monthly/annual), and a mobile point-of-sale app that lets merchants accept payments via a Bluetooth card reader. Onboarding is done via the official website — once approved, merchants receive activation details for their virtual point-of-sale by email.