Setur

Setur is one of the oldest and largest travel companies in Türkiye, founded in 1965 under the umbrella of Koç Holding—one of the country’s biggest business groups—and has evolved over the decades into a reference brand in the Turkish tourism sector. Today, the company operates across several integrated areas, including travel agency services, tour operation, duty‑free retail in airports and ports and activities in marinas, yachting and private aviation, giving it broad practical experience across many aspects of the travel industry.

For individual travelers, Setur offers a wide array of products: hotel and resort holidays within Türkiye and abroad, organized cultural and beach itineraries, cruise vacations, honeymoon trips and family packages. These can be booked through its website or via its nationwide branch network and call center, which operates for extended hours to support customers. The company relies on an advanced online booking interface that provides detailed information on hotels and tour programs along with special deals and seasonal discounts, making Setur a first choice for many Turkish travelers when planning their holidays.

On the corporate side, Setur runs a dedicated meetings, incentives, conferences and events (MICE) division that plans and executes events for companies and public institutions—from hotel and venue reservations to logistics and transportation, and accompanying sightseeing and leisure activities for participants. This integration of leisure travel and corporate event services positions Setur as a comprehensive provider of travel and hospitality solutions.

Sources note that, thanks to its connection with Koç Holding, Setur benefits from strong infrastructure and specialized teams in areas such as marketing, risk management and customer service, which enhance its ability to maintain high quality standards and consistent service even during economic fluctuations. Tourism references often describe Setur as one of the key pillars that helped shape modern Turkish tourism from the 1960s onward, both through its activities as a travel agency and its role in developing hotel‑ and resort‑based holiday concepts.

With this long history and its strong presence through physical branches and digital channels, Setur is widely regarded as a natural option for travelers seeking a major Turkish company to handle hotel bookings, cruises and tours in Türkiye and abroad, supported by a call center with decades of accumulated expertise in meeting diverse travel needs.